CLIENT BRIEF
Increase display efficiency, improve customer flow and conceal services within a clear retail system.
Retail design & fit-out
Mobile Showroom — Mohandessin
A compact retail space redesigned for clearer product display, faster customer flow and a durable brand identity that is easy to maintain.
PROJECT OVERVIEW
A compact retail space redesigned for clearer product display, faster customer flow and a durable brand identity that is easy to maintain.
The compact footprint had to display a large product range without visual clutter. We mapped the customer journey from storefront to sales, cashier and service, keeping the centre open and placing display systems around the perimeter.
Modular fixtures allow the merchandising layout to change, while lighting, power and cabling are integrated into the furniture. A neutral architectural background and controlled brand colour keep the products visually dominant.
The project followed a compressed programme to minimise closure, with off-site joinery fabrication running in parallel with service preparation.
ClientLocal retail brand
LocationMohandessin, Giza
Project TypeRetail design & fit-out
Area85 sqm
Duration5 weeks
Year2025
Design StyleContemporary tech retail
SCOPE OF WORK
WHAT WAS DESIGNED AND DELIVERED?
Scope
Retail journey designFixture drawingsStorefront designFit-out executionLighting & signageFast-track handover
Delivered Elements
StorefrontDisplay fixturesCashier deskLightingFlooringBranding
THE PROJECT STORY
DESIGN DECISIONS FROM BRIEF TO RESULT
CHALLENGES
A small footprint, dense product range, frequently changing displays and a limited execution window.
DESIGN CONCEPT
An active display perimeter, open centre, flexible modules and linear lighting that guides movement and highlights products.
EXECUTION
Off-site fixture fabrication, integrated power/data, night installation and lighting tests before opening.
MATERIALS & PALETTE
Scratch-resistant HPL, powder-coated metal, illuminated acrylic, safety glass and heavy-duty commercial flooring.
LIGHTING & TECHNICAL
Integrated LED display lighting with even ambient light and a colour temperature selected for product clarity.
THE RESULT
Cleaner merchandising, clearer shopping flow, more visible products and a stronger brand presence.
PROJECT FILM
SEE THE SPACE, MOVEMENT AND DETAILS
This video can be replaced or removed from the project editor in WordPress.
